Twitter is one of the most used social media platforms in the current disposition. It has maintained its position by producing quality service and always improving its delivery platform. One of the ways it has done so is through its Twitter Media Studio. This is a feature that allows users to deliver better quality content. The platform will edit, analyze and also help you monetize your videos. If you are wondering how to better use your videos to reach out to your target audience, the Twitter Media Studio is the best solution for you.
In this article, we will be looking to unpack the platform for Twitter users worldwide.
How to access the Twitter Media Studio
- The first step will be to sign in to your Twitter account. It goes without a saying.
- Check on the left side tab and search for the More option. Click on it.
- The drop-down list will give you several options. Select Media Studio located between Analytics and Settings & Privacy.
- This gives you direct access. Alternatively, if you have saved your account on your desktop computer, you can use studio.twitter.com.
Features of the Twitter Media Studio
The platform allows you to add characters to your video thumbnail. In your news feed, the characters will be visible in bold. It looks like a very small addition however those few characters can draw in a potential client and move them to your website.
Optimization of your thumbnail image
Twitter Media Studio allows you to make subtle differences to your still image. This is the one that appears in your tweet. With the platform, users can amplify the colors or include text.
Call to action
Any user who has been in the service industry for a while knows the importance of a call-to-action button. In addition to placing the metadata, Twitter Media Studio uses the call-to-action button to drive traffic to your account/website. Users have the option of placing a CTA button during their video.
While videos are a good method of promoting content, we can’t always work with the assumption that your consumers are in a place to use sound. A person may watch with the sound on low or might be in a noisy place. With subtitles, you increase the possibility of the video being viewed till the end. With Twitter Media Studio you can add subtitles not only to your new videos but also to videos you have uploaded to Twitter in the past.
For you to make use of the Twitter Media Studio, you have to be a member of the Amplify Publisher Programme. This also means that you will need to have a Twitter ads account. But looking into the benefits to gain, this is a very small issue.